Technical SEO

What is an exact match domain (EMD)?

One of the most important things a business owner can do for SEO is to have a domain name that matches their business name and use it everywhere. Variations and distortions of the name across the Internet tend to weaken your brand, distract potential buyers, and keep you hidden in searches as well as agentic conversations. Using a consistent brand name strategy in your website, email address, newsletters, and social media accounts forms a solid foundation on which to work and be seen.

If you don't have a domain name, we can help you get one. It's yours. We'll just manage it for you. Once you obtain your own domain name, you'll want to use it for hosting your website, applications, services, and agents.

How can I obtain brand authority across the Internet?

For businesses that were founded before the Internet and businesses that adopted social media slowly, consistency may be more difficult to obtain. The best domain name for your business may already be taken. No worries. There are plenty of alternative top-level domain names (TLDs) you can use.

The best social media handle for your business may already be taken by another business with the same name in another state. You may end up with a variety of names fragmented across multiple platforms.

If you must keep all of the various names and handles you have, let's look at each one and how they are used to make sure the at least appear to be related. The more signals you can give in this area, the more likely buyers will consider the multitude of names to be legitimately related.

When all else fails to unite multiple names into a single, strong brand identity, it may be time to give some careful consideration to a rebranding effort. You may need to pick a new name that isn't being used anywhere and start using it everywhere.

Ask our Growth Marketing specialist how we can help you make that transition.

Have you done a Use Case Analysis?

An in-depth report on your product's use cases is another way to increase your topical authority. This downloadable report reviews every feature and how it integrates with other products and services available on the market.

Other formats include creating a collection of individual web pages or a series of blog posts dedicated to detailing a single use case in each one. You can even choose multiple formats for better reach.

Contact us to day to see how we can boost that reach even further.

It's one thing for potential buyers to know that you have an offering. It's a whole other thing for them to be able to see themselves using it along with other tools they already use. This helps them be assured of your value and reinforces the value proposition of their prior investments as well. A single insight into how well you integrate with other systems is all it takes to bring you customers who would not otherwise have found you or considered you.

Let us help you research and publish a Use Case Analysis document that you can give away to potential buyers to aid them in their decision making process.

What if I have a page that is crawled, but not indexed?

This is a common issue where Google found a page of yours, but chose not to list it.

In some cases, this is temporary and it moves on to appearing in search results soon enough.

When that does not happen, it could mean that the page has no incoming links pointing to it, so it appears to have no value yet. If so, then driving more traffic to the page from other sites and links from social media posts can help Google to decide that it has value and should be listed.

It can also mean that the content is generic and does not offer anything new that it hasn't already seen from a thousand other sites. If that is the case, you may want to spice up the copywriting a bit. Give it a new angle or new perspective that was not clear before.

Another simple thing is that it helps when the URL, title, H1, and description all say the same thing. They don't have to be an exact, word-for-word match, but it helps.

Should I get another domain for my flagship product?

There was a time when the best way to promote a business name and all of its products and services was to keep everything under a single domain name.

Then some businesses began using additional domain names to highlight a specific product or for an ongoing sales promotion or as a back door entry point for job applicants. It hasn't diminished their brand authority one bit. In fact, this technique actually helps expand the main domain's authority as customers see it in multiple contexts. This way, your company can be found for different search terms.

Contact us today to explore your options.

What is Topical Authority (TA)?

One of the key ingredients to being discovered and promoted by search engines and answer engines is to build up a reputation for dispensing helpful knowledge on a specific subject. This is known as Topical Authority (TA). It's not something you can get all at once. This is something you have to earn and build up over time. Once you get it, you have to maintain it or else the world will move its focus to someone else.

We can help guide you through this process with ongoing insights and inspiration on what to write next. You are an expert in your field. Let us help you become one of THE experts in your field.

Contact us today and we will explain how.

Need help with Competitive Analysis?

One thing you can do to help increase your topical authority is to do a competitive analysis of some of your biggest competitors and publish the results. This is great for situations where you provide a better product or service than others do, but no one knows you exist or they don't know you are in the game or understand what makes you better. It's even better when this analysis is done by an independent third party.

Once you have the analysis and writing done, you can give the report away as a free download. The report can also include an invitation to read your blog or join your newsletter. You can promote the report in you blog and newsletter too. In this way, customers who find you one way can read more about you from another channel, helping to drive them through the sales funnel in a deliberate manner.

Contact us today and we'll get started.

Have you setup a Google Business Profile (GBP)?

This is the starting point to getting found on a mobile device when potential customers are nearby. A large part of your visibility plan needs to start with listing your company's name, address, and phone number (NAP), along with a primary business category, a list of hours of operation, and some photos. Everything else within Google is tied to this.

For best results, you should already be using a couple of Google's other properties before setting up your profile. Google Analytics and Google Search Console are excellent places to start.

Speak to our SEO Specialist today to get started.

Are you listed on Google Maps?

Having setup a Google Business Profile, the next most important step is to pin your office's location on Google Maps. This one action creates 2 new opportunities for you. First, it let's nearby mobile customers know you exist and where to find you. After customers buy from you, they can use this location on the map to write a review.

Let us put you on the map and associate the location with your GBP.

What if my business appears, but I didn't put it there?

We'll help you claim the business location and tie it to your profile. In this way, you can take control of the listing and make it work fo you.

Should I also be found on other map services?

Yes! Being listed in Apple Maps can get you found by iPhone users, especially when they use CarPlay in their car.

Being listed on Bing Maps can also help with some AI answer engine queries, like ChatGPT.

What if I already use an SEO firm?

We can work with them. With so many tools and techniques available, it is not uncommon for one firm to find and fix issues that another firm does not. Sometimes we complement one another in different areas.